German born, London based designers Daniela and Annette Felder are familiar faces on the British fashion circuit. Their label FELDER FELDER has earned them a British Fashion Award nomination, a cult following among the A list (Gwyneth Paltrow, Carman Kass, Rihanna, Courtney Love and Florence and The Machine are fans) and the highest calibre of retail stockists in Europe.
The identical twin sisters left Germany in 2002, travelling through Europe, India and America, working as models to fund their adventures. Eventually they settled in London, quickly securing internships with the hugely influential designer Robert Cary Williams and milliner Stephen Jones. Both men inspired them on to Central Saint Martin’s and the conception of FELDER FELDER.
Right from the outset, FELDER FELDER made its mark on the London fashion scene, reinvigorating early nineties grunge and successfully repackaging it into the perfect combination of structured shapes and soft layers, but in a harder rock ‘n’ roll aesthetic. Their debut show for spring/summer 2008 at London Fashion Week was styled by the legendary Patti Wilson and introduced the press to what has now become trademark FELDER FELDER: skimpy black dresses, sharp studded leather and tightly coiled silk rosette mini skirts.
Autumn/winter 2008 was a huge season for FELDER FELDER. The girls won support in the form of New Gen/Topshop sponsorship which continued on for three seasons, the attention of Selfridges who invited them to design an in store installation and window display as part of a tribute to young designers, and London Fashion Week. Perhaps most rewarding of all, FELDER FELDER designs were bought by Browns Focus, London’s edgiest boutique, which is celebrated for stocking only the most talented up and coming British designers.
The girls’ latest collection for spring/summer 2010, featuring signature rock-n-roll dresses and leather jackets as well as a limited edition of embellished denim pieces, has been a great success with press and buyers and has won them a prestigious on schedule slot for London Fashion Week for Autumn/ Winter 2010.
FELDER FELDER is a favourite in the fashion press and has been featured in Italian Vogue, British Vogue, American Vogue, Russian Vogue, German Vogue, The Sunday Times Style, The Daily Telegraph,I D magazine, Tank, Elle, Elle Collections, British Instyle, German Instyle, British Harper’s Bazaar, Russian Harper’s Bazaar, V magazine and WWD.
Though the sisters Annette Felder and Daniela Felder are from Germany but consider London as their home being the central nerve of their fashion brand FELDER FELDER that they have nourished with extreme concern and passion. It is their utmost affiliation with fashion world that endow them a special place and ranking amidst international well known fashion designers.
Fashion designers Annette Felder and Daniela Felder contain very modern, sexy and cool design signature for their prêt line that aims a women juvenility at heart and little wildness too where age does not matter. This very feature of Annette Felder and Daniela Felder shows their true inspiration for women designing capabilities to make a woman charismatic and to comfort her in world.
FELDER FELDER brand owner Annette Felder and Daniela Felder have an empowering brand philosophy i.e. “Be true to yourself and have fun with it”, it is the only theme that have pulled them at London Fashion Week when they debuted their show with their spring/summer 2008 collection there.
Duo sisters Annette Felder and Daniela Felder are known faces for British fashion that paved their way to fashion industry after travelling through India, Europe, and America working as fashion models and eventually settled in London getting internship with fashion designers Robert Cary-Williams and milliner Stephen Jones. Both these designers evoked them to launch FELDER FELDER that later earned them nomination for British Fashion Award.
The Felder sisters also have honor of designing new uniforms for London’s luxurious restaurant NOBU BERKLEY STREET that was launched in 2009 autumn. The latest Felder Felder Spring Summer 2015 Perfect Pastels proficiently that carries subtle color, textures and free spirits for women. Annette Felder and Daniela Felder have also designed dresses for Hollywood celebs Gwyneth Paltrow, Rihanna, Florence and the Machine and Allison Mosshart. The Felder sisters are from Germany but London is our home.