Savatore Ferragammo…Italian Stallion

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Salvatore Ferragamo (June 5, 1898 – August 7, 1960) was an Italian shoe designer. He worked with many Hollywood stars in the 1920s, before returning to Italy to found the eponymous company making unique handmade footwear. His scientific and creative approach to shoes spawned many innovations such as the wedge heel and cage heel. Film stars and celebrities continue to patronize his company, which has evolved into a luxury goods empire spanning the world.

Salvatore Ferragamo was born in 1898 in Bonito, near Avellino, the eleventh of 14 children. After making his first pair of shoes at age nine, for his sisters to wear at their confirmation, young Salvatore decided that he had found his calling. He created his first pair of shoes at the early age of nine (9) years old for his sister’s christening. After studying shoe-making in Naples for a year, Ferragamo opened a small store based in his parent’s home. In 1914, he emigrated to Boston, where one of his brothers worked in a cowboy boot factory. After a brief stint at the factory, Ferragamo convinced his brothers to move to California, first Santa Barbara then Hollywood.

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It was here that Ferragamo found success, initially opening a shop for repair and made-to-measure shoes, which soon became prized items among celebrities of the day, leading to a long period of designing footwear for the cinema. However, his thriving reputation as ‘Shoemaker to the Stars’ only partially satisfied him. He could not fathom why his shoes pleased the eye yet hurt the foot, so he proceeded to study anatomy at the University of Southern California. He was the orignator of the wedge, the caged heel, and the stiletto.

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After spending thirteen years in the United States, Ferragamo returned to Italy in 1927, this time settling in Florence. He began to fashion shoes for the wealthiest and most powerful women of the century, from the Maharani of Cooch Behar to Eva Peron to Marilyn Monroe. He opened a workshop in the Via Mannelli, concentrating his efforts in experimenting with design, applying for patents for ornamental and utility models and some related inventions. Although he filed for bankruptcy in 1933 due to bad management and economic pressures, Ferragamo nonetheless expanded his operation during the 1950 to a workforce of around 700 expert artisans that produced 350 pairs of handmade shoes a day. His most famous invention is arguably the “Cage Heel”. Fiamma (Salvatore’s eldest daughter who died in 1998) inherited her father’s inimitable talent and came up with the “Vara pumps” in 1978.


Salvatorre Ferragamo Menswear

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Salvatore Ferragamo died in 1960 at the age of 62, but his name lives on as an international company, which has expanded its operations to include luxury shoes, bags, eyewear, silk accessories, watches, perfumes and a ready-to-wear clothing line. At his death his wife Wanda and later their six children (Fiamma, Giovanna, Fulvia, Ferruccio, Massimo and Leonardo) ran the company. Ferragamo was always recognized as a visionary, and his designs ranged from the strikingly bizarre objet d’art to the traditionally elegant, often serving as the main inspiration to other footwear designers of his time and beyond.

Ferragamo Women Fashion

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A museum dedicated to Ferragamo’s life and work opened in the Palazzo Spini Feroni in 1995. The palazzo had been bought by Ferragamo in the 1930s.

In March 2013, Ferragamo’s fashion house, Salvatore Ferragamo Italia S.p.A., established the Ferragamo Foundation in Florence. The foundation was formed to cultivate youngfashion designers, based on the ideas of Salvatore Ferragamo.[1]

 Salvatore’s  two sons James and Salvatore run the  multi-million dollar company. From a mere 350 number, the company today produces about 10,00 pairs daily. Ferragamo is a family owned company which in November 2006 included Salvatore’s widow Wanda, five children, 23 grandchildren and other relatives. There is a rule that only 3 members of the family can work at the company, prompting fierce competition. To ease these tensions, in September 2006 the family announced a plan to float 48% of the company on the stock market, and since October 2006 Michele Norsa has served as managing and general director. However, as of January 2008, this plan may be put on hold in the midst of the downturn in the financial market. If the listing on the stock market proceeds, the fund will be directed primarily towards building its positions in China. The company held its 80th anniversary exhibition in Shanghai.

 

 

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